Feedback
Ask while it still matters.
A quarterly survey tells you what someone half-remembers. CloseCX asks at the touchpoint — right after the delivery, the call, the invoice — while the answer is still true.
Reading feedback out of existing chat and call transcripts is later. Today: surveys, and anything your team captures by hand.
- Short surveys fired by a touchpoint, not by a calendar
- The customer's own words kept as they said them
- Every response tagged to the stage where it happened
- No reading is a real state. Never a fake 0%